Amplified eWOM in fashion blogs: A netnographic study

    Activity: Talk or presentationConference presentation


    Contributors: Mesiranta Nina, Kulmala Marianne, Tuominen Pekka
    Period24 May 2012
    Event title41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, Lisbon University, Business School
    Event typeOther
    Degree of RecognitionInternational