An empirical study of cultural attributes explaining innovators' and early adopters' technology adoption timing

  • Saku Mäkinen (Speaker)

    Activity: Talk or presentation › Conference presentation

    Period2005
    Event titleProceedings in 34th EMAC Conference, Rejuvenating marketing: contamination, innovation, integration, Poster Session, 24-27 May 2005, Milan, Italy
    Event typeConference

    Country of activity

    • Italy

    Publication forum classification

    • No publication forum level