Brand management and user-generated branding. A case study of a fashion retailer-manufacturer in Finland

    Activity: Talk or presentationConference presentation


    Contributors: Mesiranta Nina, Rökman Maija, Tuominen Pekka
    Period23 Aug 2011
    Event title21st Nordic Conference on Business Studies. "NFF 2011: A Practice about Practice", August 20-24, 2011. School of Business, Stockholm University
    Event typeOther
    Degree of RecognitionInternational