Building responsible brands. A single case study of a liquor company Alpha

    Activity: Talk or presentationConference presentation


    Contributors: Penttilä Katriina, Kujala Johanna, Tuominen Pekka
    Period16 Sept 2011
    Event title24th European Business Ethics Network (EBEN) Annual Conference "Dare to Care: Building a Caring Organisation", September 15-17, 2011. University of Antwerpen
    Event typeOther
    Degree of RecognitionInternational