Consumers' perceptions of the transformative role of brands: A framing approach

    Activity: Talk or presentation › Conference presentation

    Description

    Contributors: Lahtinen, Sonja, Närvänen, Elina, Manninen, Marianne
    Period11 Sept 2018
    Event titleCorporate Responsibility Research Conference
    Event typeConference
    LocationTampere, FinlandShow on map
    Degree of RecognitionInternational