Creating a theoretical framework for brand relationships in wearable sports technology

    Activity: Talk or presentation › Conference presentation

    Description

    Contributors: Karamäki Hilla, Lahtinen Sonja, Tuominen Pekka
    Period30 Sept 2016
    Event title20th EBES Conference, September 28-30, 2016, Vienna, Austria
    Event typeOther
    Degree of RecognitionInternational