Effects of Extensive Brand Extensions On Attitudes Toward the Brand

Toni Mikkola (Speaker)

    Activity: Talk or presentationConference presentation

    Event titleAmerican Marketing Association 2014 Summer Marketing Educators Conference, 1st-3rd August 2014, San Francisco, CA, USA
    Event typeConference

    Nature of activity

    • Scientific

    Publication forum classification

    • No publication forum level

    Country of activity

    • United States