Electronic word-of-mouth in consumer fashion blogs

    Activity: Talk or presentationConference presentation


    Contributors: Kulmala Marianne, Mesiranta Nina, Tuominen Pekka
    Period28 Sept 2011
    Event title19th International Colloquium in Relationship Marketing. "ICRM 2011: The Future of Relationship Marketing. A Technologically Connected Global Social Network", September 27-30, 2011. Saunders College of Business, Rochester Institute of Technology
    Event typeOther
    Degree of RecognitionInternational