Explaining temporal differences in national technology launches: A cross-national study of effect of cultural dimensions

  • Saku Mäkinen (Speaker)

    Activity: Talk or presentation › Conference presentation

    Period2004
    Event titleINFORMS Marketing Science Conference 2004, 24-26 June 2004, Rotterdam, Netherlands
    Event typeConference

    Country of activity

    • Netherlands

    Publication forum classification

    • No publication forum level