Global key account as a vehicle for diffusing subsidiary initiatives in multinational corporations

  • Olavi Uusitalo (Speaker)

    Activity: Talk or presentationConference presentation

    Period2008
    Event title3rd International Conference on Business Market Management, March 12-14, 2008, St. Gallen, Switzerland
    Event typeConference

    Country of activity

    • Switzerland

    Publication forum classification

    • No publication forum level