Integrated Solutions in the Financial Industry: SME Customers' Perceptions on One-Stop-Shopping

  • Irinja Mäenpää (Speaker)

    Activity: Talk or presentation › Conference presentation

    Period2010
    Event titleISBM Academic Conference 2010: Advances in Business-to-Business Marketing, August 11-12, 2010, Boston, Massachusetts, USA
    Event typeConference

    Country of activity

    • United States

    Publication forum classification

    • No publication forum level