Life sciences marketing: Benefit based segmentation of functional food markets

Katja Tornberg (Speaker)

    Activity: Talk or presentationConference presentation

    Event titleRobinson, L. (ed.), Proceedings of the Annual Conference of the Academy of Marketing Science, May 20-23, 2009, Baltimore, MD, USA
    Event typeConference

    Country of activity

    • United States

    Publication forum classification

    • No publication forum level