Linguistic study of advertising texts in a cross-national setting: Some empirical findings

  • Saku Mäkinen (Speaker)

    Activity: Talk or presentationConference presentation

    Event titleProceedings of the 35th EMAC Conference, 23-26 May 2006, Sustainable marketing leadership, A Synthesis of Polymorphous Axioms, Strategies and Tactics, Athens University of Economics
    Event typeConference

    Country of activity

    • Greece

    Publication forum classification

    • No publication forum level