Linguistic study of advertising texts in a cross-national setting: Some empirical findings

Hanna-Kaisa Desavelle (Speaker)

    Activity: Talk or presentationConference presentation

    Event title35th EMAC Conference, Athens 2006, Sustainable Marketing Leadership, A Sythesis of Polymorphous Axioms, Strategies and Tactics, 23-26 May, 2006, Greece
    Event typeConference

    Country of activity

    • Greece

    Publication forum classification

    • No publication forum level