Marketing Communication Channels for Capital Goods in Entrepreneurial SMEs: Impact of Web Communication on Interaction with Customers

  • Olavi Uusitalo (Speaker)

    Activity: Talk or presentationConference presentation

    Event titleISBM Academic Conference 2010: Advances in Business-to-Business Marketing, August 11-12, 2010, Boston, Massachusetts, USA
    Event typeConference

    Country of activity

    • United States

    Publication forum classification

    • No publication forum level