Modeling the strategy logics in business-to-business interaction: Cognitive mapping in customer relationship management

    Activity: Talk or presentation › Conference presentation

    Description

    Contributors: Pajunen Kalle / Tieteelliset esitykset
    Period1 Jan 2006
    Event titleEIASM workshop on New Directions in Relationship Marketing
    Event typeOther
    Degree of RecognitionInternational