Parasocial relationships of Gen Z consumers with social media influencers

  • Närvänen, E. (Speaker)
  • Elina Kirvesmies (Speaker)
  • Kahri Tytti (Speaker)

Activity: Talk or presentationConference presentation

Description

Contributors: Närvänen, Elina Kirvesmies, Tytti Kahri, Elina
Period5 Jun 2019
Event title46th International Research Conference in Marketing
Event typeOther
Degree of RecognitionInternational