Saari, U. A. & Mäkinen, S. J. "Exploring how brand experience measurement could be used for integrating marketing and R&D" at the XXVII ISPIM Innovation Conference 2016: Porto, 19-22 June, 2016.

  • Ulla Saari (Speaker)

    Activity: Talk or presentationConference presentation

    Period21 Jun 2016
    Event titleXXVII ISPIM Innovation Conference 2016: Porto, 19-22 June, 2016
    Event typeConference
    LocationPorto, PortugalShow on map