Saari, U. & Mäkinen, S.:"Study on the capability to measure stakeholders’ brand experiences with a consumer-centric measurement framework" at the Global Marketing Conference 2016, Hong Kong, July 21 - 24: Track: Stakeholders-Brand Relationships

  • Ulla Saari (Speaker)

    Activity: Talk or presentationConference presentation

    Period23 Jul 2016
    Event titleGlobal Marketing Conference
    Event typeConference
    LocationHong Kong, Hong KongShow on map