Description
Contributors: Lehtimäki Hanna, Karintaus Katja / Abstract: The purpose of this study is to develop an understanding of what effects individuals’ interactions within an organization have on implementing a strategic initiative and how the interactions construct an organization’s social capital. The study examines informal communication patterns between organizational members and analyses individual expectations towards relationships both at the interpersonal and organizational levels. The study is an empirically grounded case research with two internationally operating listed manufacturing companies, one of which produces industrial equipment and the other durable goods. In both case companies, the strategic initiative is to seek ways to rebuild sales after the severe economic downturn. The study contributes to the knowledge of strategy practice by seeking to better understand how strategizing is affected by social social structure within an organization.| Period | 9 Nov 2011 |
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| Event title | Strategic Management Society 31st Annual International Conference, November 6-9, 2011, Miami, USA |
| Event type | Other |
| Degree of Recognition | International |