The use of marketing communication channels in relationship development in contemporary industrial markets

    Activity: Talk or presentationConference presentation

    Period2012
    Event titleInstitute for the Study of Business Markets ISBM Academic Conference 2012: Advances in Business-to-Business Marketing, August 15, 2012, Chicago, IL, USA
    Event typeConference

    Country of activity

    • United States

    Publication forum classification

    • No publication forum level