Understanding the Selection of Information Sources in an Industrial B2B Context

    Activity: Talk or presentationConference presentation

    Event titleInstitute for the Study of Business Markets (ISBM) Academic Conference 2014: Advances in Business-to-Business Marketing, July 30-31, 2014, San Francisco, CA, USA
    Event typeConference

    Country of activity

    • United States

    Publication forum classification

    • No publication forum level

    Nature of activity

    • Scientific