Mesiranta, N.,
Närvänen, E.,
Luukkonen, R. &
Kaivonen, I.,
2021,
Proceedings of the 52nd Annual Conference of the Association for Consumer Research (ACR 2021). Williams Bradford, T., Keinan, A. & Thomson, M. (eds.). Duluth, MN,
p. 87-90 (Advances in Consumer Research; vol. 49).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review