Activities per year
I am a postdoctoral research fellow in Marketing at Tampere University (Finland). I also work as Professor I at IMED Business School (Brazil). My research interests are customer experience, customer and consumer journeys, compulsive consumption, and service-dominant logic.
Google Scholar: https://scholar.google.com/citations?user=G4qEZZMAAAAJ&hl=pt-BR&oi=ao#
Customer experience, customer journeys, consumer journeys, service-dominant logic, practice theory
Becker, L., Jaakkola, E., & Halinen, A. (2020). Toward a goal-oriented view of customer journeys. Journal of Service Management, 31(4), 767-790.
Becker, L. & Jaakkola. E. (2020). Customer experience: Fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48, 630-648.
Becker, L. (2018). Methodological proposals for the study of consumer experience. Qualitative Market Research: An International Journal, 22(4), 465-490.
Grants and awards
2021 - Paper among the 10 shortlisted for JAMS/Sheth Foundation Best Paper Award
2020 - Grade Laudatur for doctoral dissertation
2019 - Best paper award – QUIS16, CTF Service Research Center – Karlstad, Sweden
2015 - Supervision of the best Bachelor thesis - Astor Roca de Barcellos Award, Conselho Regional de Administração – Rio Grande do Sul, Brazil
2014 - Best article derived from dissertation, Marketing Meeting of ANPAD, Brazil
2012 - Academic Achievements – Alumni Award, Faculdade Meridional, Passo Fundo, Brazil
2011 - Academic Featured, Conselho Regional de Administração – Rio Grande do Sul, Brazil
Doctor of Science (Economics and Business Administration), Business Economics, University of Turku
Apr 2016 → Jun 2020
Award Date: 26 Jun 2020
Professor I, Faculdade MeridionalSep 2020 → …
Larissa Braz Becker (Reviewer)Feb 2021
Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal