Larissa Braz Becker

Doctor of Science in Economics and Business Administration


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I am a postdoctoral research fellow in Marketing at Tampere University (Finland). My research interests are customer experience, customer and consumer journeys, compulsive consumption, and service-dominant logic.


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Research interests

Customer experience, customer journeys, consumer journeys, service-dominant logic, practice theory


Selected publications:

Gasparin, I., Panina, E., Becker, L., Yrjölä, M., Jaakkola, E., & Pizzutti, C. (2022). Challenging the "integration imperative": A customer perspective on omnichannel journeys. Journal of Retailing and Consumer Services, 64, 102829.

Becker, L., Jaakkola, E., & Halinen, A. (2020). Toward a goal-oriented view of customer journeys. Journal of Service Management, 31(4), 767-790.

Becker, L. & Jaakkola. E. (2020). Customer experience: Fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48, 630-648.

Becker, L. (2018). Methodological proposals for the study of consumer experience. Qualitative Market Research: An International Journal, 22(4), 465-490.

Grants and awards

2021 - SERVSIG Best Dissertation Award

2021 - Paper among the 10 shortlisted for JAMS/Sheth Foundation Best Paper Award

2020 - Grade Laudatur for doctoral dissertation

2019 - Best paper award – QUIS16, CTF Service Research Center – Karlstad, Sweden

2015 - Supervision of the best Bachelor thesis - Astor Roca de Barcellos Award, Conselho Regional de Administração – Rio Grande do Sul, Brazil

2014 - Best article derived from dissertation, Marketing Meeting of ANPAD, Brazil

2012 - Academic Achievements – Alumni Award, Faculdade Meridional, Passo Fundo, Brazil

2011 - Academic Featured, Conselho Regional de Administração – Rio Grande do Sul, Brazil

Language skills

English, Portuguese

Education/Academic qualification

Doctor of Science (Economics and Business Administration), Business Economics, University of Turku

Apr 2016Jun 2020

Award Date: 26 Jun 2020

External positions

Professor I, Faculdade Meridional

Sep 2020 → …


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