Research output per year
Research output per year
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Dive into the research topics where Mika Yrjölä is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Challenging the "integration imperative": A customer perspective on omnichannel journeys
Gasparin, I., Panina, E., Braz Becker, L., Yrjölä, M., Jaakkola, E. & Pizzutti, C., 2022, In: JOURNAL OF RETAILING AND CONSUMER SERVICES. 64, 13 p., 102829.Research output: Contribution to journal › Article › Scientific › peer-review
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A typology of second-hand business models
Yrjölä, M., Hokkanen, H. & Saarijärvi, H., 2021, In: JOURNAL OF MARKETING MANAGEMENT. 37, 7-8, p. 761-791Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile45 Downloads (Pure) -
Customers' perceptions of returning items purchased online: planned versus unplanned product returners
Rintamäki, T., Spence, M. T., Saarijärvi, H., Joensuu, J. & Yrjölä, M., 2021, In: International Journal of Physical Distribution and Logistics Management. 51, 4, p. 403-422 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Downloads (Pure) -
Digitaaliset alustat pk-yritysten kansainvälistymisessä
Mikkonen, M., Mattila, M., Yrjölä, M. & Hautamaki, P., 17 Dec 2021, Älykkäällä myynnillä kansainväliseen kasvuun. Hautamäki, P. & Mattila, M. (eds.). p. 161-173 (Tampereen ammattikorkeakoulun julkaisuja. Sarja A. Tutkimuksia; no. 31).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Open Access -
Digital Platforms as Disrupting Business Models for Internationalisation
Yrjölä, M., Mattila, M., Hautamaki, P. & Mikkonen, M., 22 Dec 2021, Business Models and Firm Internationalisation. Nielsen, C., Marinova, S. & Marinov, M. (eds.). RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Activities
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Journal of Business and Industrial Marketing (Journal)
Mika Yrjölä (Reviewer)
10 Jan 2022Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal
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Journal of Business and Industrial Marketing (Journal)
Mika Yrjölä (Reviewer)
10 Nov 2021Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal
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Asiakaskokemuksen mittaaminen ja johtaminen
Mika Yrjölä (Speaker)
20 Oct 2021Activity: Talk or presentation › Public talk
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Kaupan rooli, merkitys ja tulevaisuus
Mika Yrjölä (Speaker)
15 Sep 2021Activity: Talk or presentation › Invited lecture
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Journal of Business Models (Journal)
Mika Yrjölä (Reviewer)
21 Jun 2021Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal