Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Mika Yrjölä is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Customer Orientation: The Case of Creating Value in Ecosystems
Yrjölä, M., Niittymies, A. & Tabas, A. M., 2023, Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience. Marinova, S. T. & Marinov, M. A. (eds.). New York: Routledge, p. 163-184 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
-
Value-creating and Value-eroding Decoupling in B2B Platforms: A Multiple Case Study
Yrjölä, M., Mattila, M. & Mikkonen, M., 2023, Reconfiguration of Business Models and Ecosystems : Decoupling and Resilience. Marinova, S. T. & Marinov, M. A. (eds.). New York: Routledge, p. 98-117 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
-
Challenging the "integration imperative": A customer perspective on omnichannel journeys
Gasparin, I., Panina, E., Braz Becker, L., Yrjölä, M., Jaakkola, E. & Pizzutti, C., 2022, In: JOURNAL OF RETAILING AND CONSUMER SERVICES. 64, 13 p., 102829.Research output: Contribution to journal › Article › Scientific › peer-review
-
Customer experience in C2C second-hand customer journeys: conceptual framework and research agenda
Perez-Lopez, R., Yrjölä, M., Braz Becker, L. & Saarijärvi, H., 2022.Research output: Other conference contribution › Abstract › Scientific
-
Data use in customer experience management
Braz Becker, L., Holmlund-Rytkönen, M., Ciuchita, R., Yrjölä, M. & Närvänen, E., Dec 2022.Research output: Other conference contribution › Abstract › Scientific
Open Access
Prizes
-
Marvin Jolson Award
Mattila, Malla (Recipient), Yrjölä, Mika (Recipient) & Hautamaki, Pia (Recipient), 2022
Prize: Award or honor granted for a specific work
File
Activities
-
Presentation to the committee of retail
Mika Yrjölä (Speaker)
9 Nov 2023Activity: Talk or presentation › Invited lecture
-
Suomalaiset myyvät käytettyä tavaraa toisilleen
Mika Yrjölä (Other)
29 Sept 2023Activity: Other › Media appearance
-
Sipsipussit ja suklaapatukat ovat kutistuneet vaivihkaa – näin taitavasti ”shrinkflaatio” huijaa asiakkaita
Mika Yrjölä (Other)
23 Feb 2023Activity: Other › Media appearance
-
International Review of Retail, Distribution and Consumer Research (Journal)
Elina Närvänen (Guest editor), Hannu Saarijärvi (Guest editor) & Mika Yrjölä (Guest editor)
Jan 2023 → Nov 2023Activity: Publication peer-review and editorial work › Membership of an editorial board
-
DENIM Doctoral Colloquim in Marketing
Mika Yrjölä (Participant)
24 Nov 2022Activity: Participating in or organising an event › Participant of a conference, workshop, panel, session or tutorial