Research output per year
Research output per year
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Dive into the research topics where Mika Yrjölä is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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Business-to-Business Selling in Transition: A Digital Dynamic Managerial Capability Framework
Mattila, M., Hautamaki, P., Yrjölä, M. & Aarikka-Stenroos, L., 2020, In: JOURNAL OF FINNISH STUDIES. 23, 2Research output: Contribution to journal › Article › Scientific › peer-review
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Eye on the customer : breaking away from the inside-out mindset
Yrjölä, M., 2020, In: JOURNAL OF BUSINESS STRATEGY.Research output: Contribution to journal › Article › Scientific › peer-review
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Price or Quality? Comparing Consumers' Perceptions of Competing Private Labels - An Illustrative Analysis in Food Retailing
Yrjölä, M., Hokkanen, H., Määttänen, E. & Saarijärvi, H., 2020, Advances in National Brand and Private Label Marketing. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Springer, p. 156-163Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile -
Space-to-face (S2F) hospitality in spaces and places
Höykinpuro, R. & Yrjölä, M., 2020, In: Hospitality & Society. 10, 1, p. 23-41Research output: Contribution to journal › Article › Scientific › peer-review
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A customer value perspective to service experiences in restaurants
Yrjölä, M., Rintamäki, T., Saarijärvi, H., Joensuu, J. & Kulkarni, G., 2019, In: JOURNAL OF RETAILING AND CONSUMER SERVICES. 51, p. 91-101Research output: Contribution to journal › Article › Scientific › peer-review
Activities
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Rajoitettu erä! -70%! Professorin mukaan ostamme alennustuotteita ja lankeamme markkinointiin, koska ne vetoavat metsästysviettiimme
Mika Yrjölä (Other)
1 Dec 2020Activity: Other › Media appearance
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International journal of retail & distribution management (Journal)
Mika Yrjölä (Reviewer)
30 Nov 2020Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal
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Journal of Business and Industrial Marketing (Journal)
Mika Yrjölä (Reviewer)
6 Nov 2020Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal
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International Journal of Human Computer Interaction (Journal)
Mika Yrjölä (Reviewer)
30 Oct 2020Activity: Publication peer-review and editorial work › Reviewer of Scientific Journal