Research output per year
Research output per year
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Consumer engagement in an online brand community
Kurikko, H. & Tuominen, P., 2020, Eurasian business perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference. Cham, Switzerland: Springer, p. 159-167 (Eurasian Studies in Businee and Economics; no. 12/2).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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The Emerging Schools of Thought in Brand Management
Tuominen, P., 16 Oct 2020, Henrikki Tikkanen 50: Professori Henrikki Tikkasen juhlakirja. Huhtala, J.-P. & Hietanen, J. (eds.). 1st ed. Helsinki: Nordic Institute of Business & Society, p. 198-210Research output: Chapter in Book/Report/Conference proceeding › Chapter › General public
Open AccessFile37 Downloads (Pure) -
Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches
Karamäki, H., Lahtinen, S. & Tuominen, P., 2019, Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference. Mehmet, B. (ed.). Cham, Switzerland: Springer, p. 371-387 (Eurasian Studies in Business and Economics; no. 10/1).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Building a conceptual model for brand meanings in wearable sports technology
Karamäki, H., Lahtinen, S. & Tuominen, P., 2018, Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. Mehmet, B. (ed.). Cham, Switzerland: Springer, p. 233-243 (Eurasian Studies in Business and Economics; no. 8/1).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Markkinoinnin professorin muuttuva työ 1980-luvulta nykypäivään
Tikkanen, H. & Tuominen, P., 2018, Miten menee, markkinointitiede? Professori Rami Olkkosen juhlakirja. Piha, S. & Ojala, P. (eds.). Turku: Turun yliopisto, p. 103-120Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Activities
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Consumer engagement in an online brand community. A case study
Pekka Tuominen (Speaker)
25 May 2018Activity: Talk or presentation › Conference presentation
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Opinnäytetöiden ohjaus, Pro gradu -tutkielma: Etnografinen tutkimus CrossFit-heimon intohimosta. Case CrossFit Jyväskylä Areena
Pekka Tuominen (Examiner)
2018 → …Activity: Evaluation, examination and supervision › Supervisor of master student
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Opinnäytetöiden ohjaus, Pro gradu -tutkielma: Autenttisuus brändien ja brändilaajennusten keskiössä. Case Iittala
Pekka Tuominen (Examiner)
2018 → …Activity: Evaluation, examination and supervision › Supervisor of master student
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Opinnäytetöiden ohjaus, Pro gradu -tutkielma: Brändiyhteisön koheesio ryhmävalinnan evoluutioteorian näkökulmasta. Case Tesla
Pekka Tuominen (Examiner)
2018 → …Activity: Evaluation, examination and supervision › Supervisor of master student
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Opinnäytetöiden ohjaus, Pro gradu -tutkielma: Bränditarina ja sen rakentuminen asiantuntijaorganisaatiossa. Case Lyyti Oy
Pekka Tuominen (Examiner)
2018 → …Activity: Evaluation, examination and supervision › Supervisor of master student