Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
An experiment on consumers’ perceived fairness of gamified incentives toward oneself and others
Al Masalm, S., Xi, N. & Hamari, J., 2025, ECIS 2025 Proceedings. AIS Electronic Library, 9. (ECIS proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile18 Downloads (Pure) -
“If I played this game again, I would be unethical”: Challenges players face when playing games for ethics literacy
Zvereva, G., Xi, N., Al-Msallam, S. & Hamari, J., 2025, Proceedings of the 9th International GamiFIN Conference. D'Souza, P., Tang, H., Xi, N. & Hamari, J. (eds.). CEUR-WS, p. 203-219 (CEUR Workshop Proceedings; vol. 4012).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile15 Downloads (Pure) -
Gamified Marketing Practice: An Experiment-Based Study on The Effect of Social and Empowering Gamification
Al-Msallam, S., Xi, N. & Hamari, J., 2024, PACIS 2024 Proceedings. Association for Information Systems, 17 p. 1899. (Pacific Asia Conference on Information Systems (PACIS)).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile37 Downloads (Pure) -
Sacred Spaces in the Digital Age: Perceptions of Lutheran Christian Priests on Augmented Reality at Holy Sites
Laato, S., Rauti, S., Laato, A. M., Al-Msallam, S., Jung, S., Sutinen, E. & Hamari, J., 7 Jun 2024, IMX 2024 - Proceedings of the 2024 ACM International Conference on Interactive Media Experiences. ACM, p. 256-267 12 p. (IMX 2024 - Proceedings of the 2024 ACM International Conference on Interactive Media Experiences).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile3 Citations (Scopus)21 Downloads (Pure) -
Ethical Considerations in Gamified Interactive Marketing Praxis
Al Masalm, S., Xi, N. & Hamari, J., 26 Jan 2023, The Palgrave Handbook of Interactive Marketing. Wang, C. L. (ed.). Palgrave Macmillan, p. 963-985Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Open AccessFile7 Citations (Scopus)102 Downloads (Pure)