Tuija Aalto Tuija Aalto

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Tuija Aalto

 https://orcid.org/0000-0001-9463-3906

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Research interests

I research the relationships between the traditional media industry companies and new kinds of platform intermediary companies, the so-called multi-channel networks (MCN:s) and influencer agencies, forming the emerging influencer industry (Abidin et al 2020) in Finland. The strategies and business models of the new platform intermediary companies and the media companies founded by the biggest influencers have not been studied yet. My dissertation work will attempt to fill this gap in our knowledge of the emerging media landscape.

What is the new Finnish media landscape like? What are the strategies and business models of the new platform intermediary companies and the media companies founded by the biggest influencers? What is the role of influencers and social video platform-enabled companies in public service provision in the Finnish media landscape?

Key outcome of my research will be the updated picture of the Finnish media landscape, aware of the public value development potential in influencers and influencer agencies in it.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

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