Activities per year
Personal profile
Research interests
I research the relationships between the traditional media industry companies and new kinds of platform intermediary companies, the so-called multi-channel networks (MCN:s) and influencer agencies, forming the emerging influencer industry (Abidin et al 2020) in Finland. The strategies and business models of the new platform intermediary companies and the media companies founded by the biggest influencers have not been studied yet. My dissertation work will attempt to fill this gap in our knowledge of the emerging media landscape.
What is the new Finnish media landscape like? What are the strategies and business models of the new platform intermediary companies and the media companies founded by the biggest influencers? What is the role of influencers and social video platform-enabled companies in public service provision in the Finnish media landscape?
Key outcome of my research will be the updated picture of the Finnish media landscape, aware of the public value development potential in influencers and influencer agencies in it.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- HE Transportation and Communications
- Influencer Industry
- Creator economy
- Cultural intermediaries
- Platform dependency
- Social media platforms
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Activities
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Blog post. Influencers in media context, focus on television
Tuija Aalto (Other)
5 Jun 2023Activity: Other › Social media activity
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Panelisti Jälkidigi-osiossa Ylen aamussa 24.5.2023
Tuija Aalto (Other)
24 May 2023Activity: Other › Media appearance
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Panelisti Ylen aamun Jälkidigissä 1.3. "Näissä eduskuntavaaleissa ehdokkaat vasta opettelevat Tiktokin käyttöä"
Tuija Aalto (Other)
1 Mar 2023Activity: Other › Media appearance
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Promotional Media Industries Workshop
Tuija Aalto (Other)
1 Dec 2022Activity: Talk or presentation › Conference presentation
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LinkedIn article about research goals
Tuija Aalto (Other)
28 Nov 2022Activity: Other › Social media activity
Press/Media
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Ylen aamun Jälkidigi segment panelist
20/07/22 → 11/01/23
4 Media contributions
Press/Media: Press / Media
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Asiantuntijana henkilöbrändäyksestä kertovassa ilmiöjutussa
5/12/12
1 item of Media coverage
Press/Media: Press / Media