Personal profile

Research interests

I research the new kinds of companies forming the emerging influencer industry (Abidin et al 2020) in Finland. My research fills the gap in our knowledge concerning this part of the emerging media landscape. What kind of actors are social media influencers and the new companies working with them, influencer marketing agencies? 

My research updates the picture of the Finnish media landscape, with influencers and influencer agencies in it.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

External positions

Expert , YLE

1 Jul 2020 → …

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Collaborations and top research areas from the last five years

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