@article{f58e921cb1724619bd756c122f663abe,
title = "A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements",
keywords = "Gamification, Online marketing, User conversion, User experience, Visual intensity, Website design, Gamification, Online marketing, User conversion, User experience, Visual intensity, Website design",
author = "J. Jankowski and Juho Hamari and S. Goode and J Watr{\'o}bski",
year = "2018",
doi = "10.1108/intr-09-2016-0271",
language = "English",
volume = "29",
pages = "194--217",
journal = "INTERNET RESEARCH",
issn = "1066-2243",
publisher = "Emerald Group Publishing Ltd.",
number = "1",
}