A meaning-based framework for customer loyalty

Elina Närvänen, Hannu Kuusela, Heli Paavola, Noora Sirola

Research output: Contribution to journalArticleScientificpeer-review

30 Citations (Scopus)
Original languageEnglish
JournalINTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT
Volume48
Issue number8
DOIs
Publication statusPublished - 2020
Publication typeA1 Journal article-refereed

Keywords

  • Customer loyalty
  • Interpretive
  • Interviews
  • Meanings
  • Thick data

Publication forum classification

  • Publication forum level 1

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