A Qualitative Exploration of a Consumers Value-Based e-Trust Building Process

Kyösti Pennanen, Tarja Tiainen, Harri Luomala

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)28-47
    JournalQUALITATIVE MARKET RESEARCH
    Volume10
    Issue number1
    Publication statusPublished - 2007
    Publication typeA1 Journal article-refereed

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