A Qualitative Exploration of a Consumers Value-Based e-Trust Building Process

Kyösti Pennanen, Tarja Tiainen, Harri Luomala

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	28-47
Journal	Qualitative Market Research
Volume	10
Issue number	1
Publication status	Published - 2007
Publication type	A1 Journal article-refereed

Cite this

@article{f23a08ba6467405f900d792314c650ee,

title = "A Qualitative Exploration of a Consumers Value-Based e-Trust Building Process",

author = "Ky{\"o}sti Pennanen and Tarja Tiainen and Harri Luomala",

year = "2007",

language = "English",

volume = "10",

pages = "28--47",

journal = "Qualitative Market Research",

issn = "1352-2752",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}