Affective visual rhetoric and discursive practices of the far-right across social media

Salla-Maaria Laaksonen, Jenni Hokka, Matti Nelimarkka, Kaarina Nikunen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.
Original languageEnglish
Title of host publicationThe Far-Right Discourse of Multiculturalism in Intergroup Interactions
EditorsKatarina Pettersson, Emma Nortio
PublisherPalgrave Macmillan
ISBN (Electronic)978-3-030-89066-7
ISBN (Print)978-3-030-89065-0
Publication statusPublished - 2022
Publication typeA3 Book chapter

Publication series

NamePalgrave Studies in Discursive Psychology


  • far-right extremism
  • affect
  • emotions
  • visual studies
  • affective practice
  • social media
  • emoticons
  • algorithms
  • digital networks

Publication forum classification

  • Publication forum level 3


Dive into the research topics of 'Affective visual rhetoric and discursive practices of the far-right across social media'. Together they form a unique fingerprint.

Cite this