Affective visual rhetoric and discursive practices of the far-right across social media

Salla-Maaria Laaksonen; Jenni Hokka; Matti Nelimarkka; Kaarina Nikunen

doi:10.1007/978-3-030-89066-7_8

Affective visual rhetoric and discursive practices of the far-right across social media

Salla-Maaria Laaksonen, Jenni Hokka, Matti Nelimarkka, Kaarina Nikunen

Communication Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.

Original language	English
Title of host publication	The Far-Right Discourse of Multiculturalism in Intergroup Interactions
Editors	Katarina Pettersson, Emma Nortio
Publisher	Palgrave Macmillan
Pages	189–216
ISBN (Electronic)	978-3-030-89066-7
ISBN (Print)	978-3-030-89065-0
DOIs	https://doi.org/10.1007/978-3-030-89066-7_8
Publication status	Published - 2022
Publication type	A3 Book chapter

Publication series

Name	Palgrave Studies in Discursive Psychology

Keywords

far-right extremism
affect
emotions
visual studies
affective practice
social media
emoticons
algorithms
digital networks

Publication forum classification

Publication forum level 3

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-030-89066-7_8

Cite this

Laaksonen, S.-M., Hokka, J., Nelimarkka, M., & Nikunen, K. (2022). Affective visual rhetoric and discursive practices of the far-right across social media. In K. Pettersson, & E. Nortio (Eds.), The Far-Right Discourse of Multiculturalism in Intergroup Interactions (pp. 189–216). (Palgrave Studies in Discursive Psychology). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-89066-7_8

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abstract = "Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.",

keywords = "far-right extremism, affect, emotions, visual studies, affective practice, social media, emoticons, algorithms, digital networks",

author = "Salla-Maaria Laaksonen and Jenni Hokka and Matti Nelimarkka and Kaarina Nikunen",

year = "2022",

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Laaksonen, S-M, Hokka, J, Nelimarkka, M & Nikunen, K 2022, Affective visual rhetoric and discursive practices of the far-right across social media. in K Pettersson & E Nortio (eds), The Far-Right Discourse of Multiculturalism in Intergroup Interactions. Palgrave Studies in Discursive Psychology, Palgrave Macmillan, pp. 189–216. https://doi.org/10.1007/978-3-030-89066-7_8

Affective visual rhetoric and discursive practices of the far-right across social media. / Laaksonen, Salla-Maaria; Hokka, Jenni; Nelimarkka, Matti et al.
The Far-Right Discourse of Multiculturalism in Intergroup Interactions. ed. / Katarina Pettersson; Emma Nortio. Palgrave Macmillan, 2022. p. 189–216 (Palgrave Studies in Discursive Psychology).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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AU - Nelimarkka, Matti

AU - Nikunen, Kaarina

PY - 2022

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AB - Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.

KW - far-right extremism

KW - affect

KW - emotions

KW - visual studies

KW - affective practice

KW - social media

KW - emoticons

KW - algorithms

KW - digital networks

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M3 - Chapter

SN - 978-3-030-89065-0

T3 - Palgrave Studies in Discursive Psychology

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BT - The Far-Right Discourse of Multiculturalism in Intergroup Interactions

A2 - Pettersson, Katarina

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ER -

Affective visual rhetoric and discursive practices of the far-right across social media

Abstract

Publication series

Keywords

Publication forum classification

UN SDGs

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