Amplified eWOM in fashion blogs: A netnographic study

Nina Mesiranta, Marianne Kulmala, Pekka Tuominen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School
    EditorsRita Paulo
    Place of PublicationLisbon
    PublisherEuropean Marketing Academy
    Publication statusPublished - 2012
    Publication typeA4 Article in conference proceedings

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