Amplified eWOM in fashion blogs: A netnographic study

Nina Mesiranta; Marianne Kulmala; Pekka Tuominen

Amplified eWOM in fashion blogs: A netnographic study

Nina Mesiranta, Marianne Kulmala, Pekka Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School
Editors	Rita Paulo
Place of Publication	Lisbon
Publisher	European Marketing Academy
Pages	1-8
Publication status	Published - 2012
Publication type	A4 Article in conference proceedings

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Cite this

Mesiranta, N., Kulmala, M., & Tuominen, P. (2012). Amplified eWOM in fashion blogs: A netnographic study. In R. Paulo (Ed.), Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School (pp. 1-8). European Marketing Academy.

Mesiranta, Nina ; Kulmala, Marianne ; Tuominen, Pekka. / Amplified eWOM in fashion blogs: A netnographic study. Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. editor / Rita Paulo. Lisbon : European Marketing Academy, 2012. pp. 1-8

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title = "Amplified eWOM in fashion blogs: A netnographic study",

author = "Nina Mesiranta and Marianne Kulmala and Pekka Tuominen",

year = "2012",

language = "English",

pages = "1--8",

editor = "Rita Paulo",

booktitle = "Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School",

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Mesiranta, N, Kulmala, M & Tuominen, P 2012, Amplified eWOM in fashion blogs: A netnographic study. in R Paulo (ed.), Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. European Marketing Academy, Lisbon, pp. 1-8.

Amplified eWOM in fashion blogs: A netnographic study. / Mesiranta, Nina; Kulmala, Marianne; Tuominen, Pekka.
Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. ed. / Rita Paulo. Lisbon: European Marketing Academy, 2012. p. 1-8.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - Amplified eWOM in fashion blogs: A netnographic study

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AU - Kulmala, Marianne

AU - Tuominen, Pekka

PY - 2012

Y1 - 2012

M3 - Conference contribution

SP - 1

EP - 8

BT - Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School

A2 - Paulo, Rita

PB - European Marketing Academy

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Mesiranta N, Kulmala M, Tuominen P. Amplified eWOM in fashion blogs: A netnographic study. In Paulo R, editor, Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. Lisbon: European Marketing Academy. 2012. p. 1-8