An empirical study of cultural attributes explaining innovators’ and early adopters’ technology adoption timing

Saku Mäkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 34th European Marketing Academy Annual Conference (EMAC 2005)
    Publication statusPublished - 2005
    Publication typeA4 Article in conference proceedings

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