Antecedents and consequences of perceived investment value

Heikki Karjaluoto, Pekka Puustinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC 2014, Valencia, Spain, from June 3-6, 2014
Publication status	Published - 2014
Publication type	A4 Article in conference proceedings
Event	European Marketing Academy Annual Conference - Duration: 1 Jan 2014 → …

Conference	European Marketing Academy Annual Conference
Period	1/01/14 → …

Publication forum classification

@inproceedings{f7f18c2d37974c66ae854a566ac069d2,

title = "Antecedents and consequences of perceived investment value",

author = "Heikki Karjaluoto and Pekka Puustinen",

year = "2014",

language = "English",

isbn = "978-84-697-0220-8",

booktitle = "EMAC 2014, Valencia, Spain, from June 3-6, 2014",

note = "European Marketing Academy Annual Conference ; Conference date: 01-01-2014",

}