Antecedents of preferred customer status in manufacturing and service businesses

Aki Jääskeläinen, Katrina Lintukangas, Jussi Heikkilä

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 32nd Annual NOFOMA Conference 2020
Publication statusPublished - 2020
Publication typeD3 Professional conference proceedings
EventAnnual NOFOMA Conference - Virtual conference
Duration: 17 Sept 202018 Sept 2020


ConferenceAnnual NOFOMA Conference
Internet address

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