Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends

Marc Riar, Jakob J. Korbel, Nannan Xi, Sophia Meywirth, Rüdiger Zarnekow, Juho Hamari

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

5 Citations (Scopus)

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Original language	English
Title of host publication	The Palgrave Handbook of Interactive Marketing
Editors	Cheng Lu Wang
Publisher	Palgrave Macmillan
Chapter	14
Pages	301-327
ISBN (Electronic)	978-3-031-14960-3
DOIs	https://doi.org/10.1007/978-3-031-14961-0_14
Publication status	Published - 26 Jan 2023
Publication type	A3 Book chapter

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