Avoiding wow-gaps through wow-canvas in business development

Marcus Penttinen, Tero Reunanen, Arndt Borgmeier

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


    When talking about business development, it is important to keep in mind that the purpose of developing should drive towards differentiation of the company superiorly from rivals. The Wow-factor affects to all stakeholders of the company. Therefore, Wow-factor should be defined clearly and utilized better in all company processes. Wow approach is the approach through distinctive linkages between human, business and management aspects. Approach may emerge new, unique and motivating power to business development. This article introduces the model how to find the building blocks of Wow and how to track Wow through the company processes. The model is developed by combining the business model canvas, Wow-gap model and the theory of the Wow to a distinctive Wow-canvas. This article also deepens the knowledge of the use of the Wow-factor and the Wow-gap model in business development. Future research needs and actions are addressed in the end of the article.

    Original languageEnglish
    Title of host publicationAdvances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society
    PublisherSpringer Verlag
    Number of pages10
    ISBN (Print)9783319603711
    Publication statusPublished - 2018
    Publication typeA4 Article in conference proceedings
    EventInternational Conference on Applied Human Factors and Ergonomics -
    Duration: 1 Jan 1900 → …

    Publication series

    NameAdvances in Intelligent Systems and Computing
    ISSN (Print)2194-5357


    ConferenceInternational Conference on Applied Human Factors and Ergonomics
    Period1/01/00 → …


    • Business development
    • Business model canvas
    • Business strategy
    • Human factor
    • Value creation
    • Wow experience
    • Wow-canvas
    • Wow-effect
    • Wow-factor
    • Wow-gap

    Publication forum classification

    • Publication forum level 1

    ASJC Scopus subject areas

    • Control and Systems Engineering
    • General Computer Science


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