Basis for New Paradigm for Marketing: Combining Solutions for Marketing Dispute

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPerspectives on marketing : essays in honour of professor Martti Laaksonen
EditorsJorma Larimo, Ari Huuhka
Place of PublicationVaasa
Pages85-112
Publication statusPublished - 2008
Externally publishedYes
Publication typeA3 Part of a book or another research book

Publication series

NameVaasan yliopiston julkaisuja. Tutkimuksia
Number285
ISSN (Print)0788-6667

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