Benefits of digitally guided buying in B2B markets

Mika Ojala, Tommi Mahlamäki

    Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

    Original languageEnglish
    Title of host publication25th annual IPSERA Conference
    Subtitle of host publicationDortmund, Sunday 20 March - Wednesday 23 March 2016
    Place of PublicationDortmund
    Publication statusPublished - 2016
    Publication typeD3 Professional conference proceedings
    EventAnnual International Purchasing and Supply Education and Research Association Conference -
    Duration: 1 Jan 1900 → …

    Conference

    ConferenceAnnual International Purchasing and Supply Education and Research Association Conference
    Period1/01/00 → …

    Cite this