Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market

Olavi Uusitalo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market
Original language	English
Title of host publication	Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia
Place of Publication	Adelaide, Australia
Publisher	University of South Australia
Pages	1-7
Number of pages	7
Publication status	Published - 2013
Publication type	A4 Article in conference proceedings

Name	Australian and New Zealand Marketing Academy Conference
ISSN (Print)	1447-3275

Publication forum classification

@inproceedings{277990cae4f340de96e3b48aae04155e,

title = "Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market",

author = "Olavi Uusitalo",

note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-12-29<br/>Publisher name: University of South Australia",

year = "2013",

language = "English",

series = "Australian and New Zealand Marketing Academy Conference",

publisher = "University of South Australia",

pages = "1--7",

booktitle = "Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia",

}

Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market. / Uusitalo, Olavi.
Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia. Adelaide, Australia: University of South Australia, 2013. p. 1-7 (Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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PY - 2013

Y1 - 2013

M3 - Conference contribution

T3 - Australian and New Zealand Marketing Academy Conference

SP - 1

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BT - Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia

PB - University of South Australia

CY - Adelaide, Australia

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