Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market

Olavi Uusitalo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionBrand Creation via Industrial Design and Modularization - SME's in the International B2B Market
    Original languageEnglish
    Title of host publicationProceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia
    Place of PublicationAdelaide, Australia
    PublisherUniversity of South Australia
    Pages1-7
    Number of pages7
    Publication statusPublished - 2013
    Publication typeA4 Article in a conference publication

    Publication series

    NameAustralian and New Zealand Marketing Academy Conference
    ISSN (Print)1447-3275

    Publication forum classification

    • No publication forum level

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