| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 21st Nordic Conference on Business Studies: NFF 2011 A Practice about Practice, August 20-24, 2011. School Business, Stockholm University |
| Pages | 1-20 |
| Publication status | Published - 2011 |
| Publication type | A4 Article in conference proceedings |
Brand management and user-generated branding. A case study of a fashion retailer-manufacturer in Finland
Nina Mesiranta, Maija Rökman, Pekka Tuominen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review