Brand meanings in the context of luxury fashion: A projective study in China

Sonja Lahtinen; Pekka Tuominen

doi:10.1007/978-3-319-50164-2_11

Brand meanings in the context of luxury fashion: A projective study in China

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Empirical studies on economics of innovation, public economics and management : Proceedings of the 18th Eurasia Business and Economics Society Conference
Editors	Bilgin Mehmet
Place of Publication	Cham, Switzerland
Publisher	Springer International Publishing
Pages	193-209
ISBN (Print)	978-3-319-50164-2
DOIs	https://doi.org/10.1007/978-3-319-50164-2_11
Publication status	Published - 2017
Publication type	A4 Article in conference proceedings
Event	Eurasia business and economics society conference - Duration: 1 Jan 2017 → …

Publication series

Name	Eurasian Studies in Business and Economics
Number	6
ISSN (Print)	2364-5075

Conference

Conference	Eurasia business and economics society conference
Period	1/01/17 → …

Keywords

brand meanings
luxury fashion

Publication forum classification

Publication forum level 0

Access to Document

10.1007/978-3-319-50164-2_11

Cite this

Lahtinen, S., & Tuominen, P. (2017). Brand meanings in the context of luxury fashion: A projective study in China. In B. Mehmet (Ed.), Empirical studies on economics of innovation, public economics and management : Proceedings of the 18th Eurasia Business and Economics Society Conference (pp. 193-209). (Eurasian Studies in Business and Economics; No. 6). Springer International Publishing. https://doi.org/10.1007/978-3-319-50164-2_11

Lahtinen, Sonja ; Tuominen, Pekka. / Brand meanings in the context of luxury fashion: A projective study in China. Empirical studies on economics of innovation, public economics and management : Proceedings of the 18th Eurasia Business and Economics Society Conference. editor / Bilgin Mehmet. Cham, Switzerland : Springer International Publishing, 2017. pp. 193-209 (Eurasian Studies in Business and Economics; 6).

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Lahtinen, S & Tuominen, P 2017, Brand meanings in the context of luxury fashion: A projective study in China. in B Mehmet (ed.), Empirical studies on economics of innovation, public economics and management : Proceedings of the 18th Eurasia Business and Economics Society Conference. Eurasian Studies in Business and Economics, no. 6, Springer International Publishing, Cham, Switzerland, pp. 193-209, Eurasia business and economics society conference, 1/01/17. https://doi.org/10.1007/978-3-319-50164-2_11

Brand meanings in the context of luxury fashion: A projective study in China. / Lahtinen, Sonja ; Tuominen, Pekka.
Empirical studies on economics of innovation, public economics and management : Proceedings of the 18th Eurasia Business and Economics Society Conference. ed. / Bilgin Mehmet. Cham, Switzerland: Springer International Publishing, 2017. p. 193-209 (Eurasian Studies in Business and Economics; No. 6).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Lahtinen S , Tuominen P. Brand meanings in the context of luxury fashion: A projective study in China. In Mehmet B, editor, Empirical studies on economics of innovation, public economics and management : Proceedings of the 18th Eurasia Business and Economics Society Conference. Cham, Switzerland: Springer International Publishing. 2017. p. 193-209. (Eurasian Studies in Business and Economics; 6). doi: 10.1007/978-3-319-50164-2_11