Branding as a tool for CSR

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Publisher	IGI Global
Pages	746-768
ISBN (Print)	978-1-5225-1793-1
DOIs	https://doi.org/10.4018/978-1-5225-1793-1.ch033
Publication status	Published - 2017
Publication type	A3 Book chapter

Publication forum classification

@inbook{d2a247a8f58f477ab83ec1ab21627a70,

title = "Branding as a tool for CSR",

author = "Johanna Kujala",

year = "2017",

doi = "10.4018/978-1-5225-1793-1.ch033",

language = "English",

isbn = "978-1-5225-1793-1",

pages = "746--768",

booktitle = "Advertising and Branding: Concepts, Methodologies, Tools, and Applications",

publisher = "IGI Global",

}