@inbook{47fe04f4e13f400b87f7f8fb0737d083,
title = "Branding as a tool for CSR",
keywords = "CSR, brand, branding, br{\"a}ndi, br{\"a}nd{\"a}ys, corporate social responsibility, liiketoiminta, vastuullisuus, yhteiskuntavastuu, CSR, brand, branding, br{\"a}ndi, br{\"a}nd{\"a}ys, corporate social responsibility, liiketoiminta, vastuullisuus, yhteiskuntavastuu",
author = "Johanna Kujala",
year = "2015",
language = "English",
isbn = "978-1-4666-7294-9",
pages = "266--287",
editor = "Ruth Wolf and Theodora Issa and Monica Thiel",
booktitle = "Empowering Organizations through Corporate Social Responsibility",
publisher = "IGI Global",
}
