Branding logics: From silence to dialogue

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Markkinointitieteen näköalapaikalla
Editors	Aino Halinen, Leila Hurmerinta-Peltomäki
Pages	53-70
Publication status	Published - 2007
Publication type	B2 Book chapter

Name	Publications of the Turku School of Economics
Number	C-1:2007
ISSN (Print)	0357-4679

Cite this

@inbook{db0587196f4242fda4ee452680072710,

title = "Branding logics: From silence to dialogue",

author = "P Tuominen",

year = "2007",

language = "English",

isbn = "978-951-564-425-1",

series = "Publications of the Turku School of Economics",

number = "C-1:2007",

pages = "53--70",

editor = "Aino Halinen and Leila Hurmerinta-Peltom{\"a}ki",

booktitle = "Markkinointitieteen n{\"a}k{\"o}alapaikalla",

}