Building a conceptual model for brand meanings in wearable sports technology

Hilla Karamäki; Sonja Lahtinen; Pekka Tuominen

doi:10.1007/978-3-319-67913-6_16

Building a conceptual model for brand meanings in wearable sports technology

Hilla Karamäki, Sonja Lahtinen, Pekka Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1
Editors	Bilgin Mehmet
Place of Publication	Cham, Switzerland
Publisher	Springer
Pages	233-243
ISBN (Print)	978-3-319-67913-6
DOIs	https://doi.org/10.1007/978-3-319-67913-6_16
Publication status	Published - 2018
Publication type	A4 Article in conference proceedings
Event	Eurasia Business and Economics Society Conference - Duration: 1 Jan 2018 → …

Publication series

Name	Eurasian Studies in Business and Economics
Number	8/1
ISSN (Print)	2364-5075

Conference

Conference	Eurasia Business and Economics Society Conference
Period	1/01/18 → …

Keywords

brand meanings
brand relationships
wearable sports technology

Publication forum classification

Publication forum level 0

Access to Document

10.1007/978-3-319-67913-6_16

Cite this

Karamäki, H., Lahtinen, S., & Tuominen, P. (2018). Building a conceptual model for brand meanings in wearable sports technology. In B. Mehmet (Ed.), Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1 (pp. 233-243). (Eurasian Studies in Business and Economics; No. 8/1). Springer. https://doi.org/10.1007/978-3-319-67913-6_16

Karamäki, Hilla ; Lahtinen, Sonja ; Tuominen, Pekka. / Building a conceptual model for brand meanings in wearable sports technology. Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. editor / Bilgin Mehmet. Cham, Switzerland : Springer, 2018. pp. 233-243 (Eurasian Studies in Business and Economics; 8/1).

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title = "Building a conceptual model for brand meanings in wearable sports technology",

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author = "Hilla Karam{\"a}ki and Sonja Lahtinen and Pekka Tuominen",

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Karamäki, H, Lahtinen, S & Tuominen, P 2018, Building a conceptual model for brand meanings in wearable sports technology. in B Mehmet (ed.), Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. Eurasian Studies in Business and Economics, no. 8/1, Springer, Cham, Switzerland, pp. 233-243, Eurasia Business and Economics Society Conference, 1/01/18. https://doi.org/10.1007/978-3-319-67913-6_16

Building a conceptual model for brand meanings in wearable sports technology. / Karamäki, Hilla; Lahtinen, Sonja ; Tuominen, Pekka.
Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. ed. / Bilgin Mehmet. Cham, Switzerland: Springer, 2018. p. 233-243 (Eurasian Studies in Business and Economics; No. 8/1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Karamäki H, Lahtinen S , Tuominen P. Building a conceptual model for brand meanings in wearable sports technology. In Mehmet B, editor, Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. Cham, Switzerland: Springer. 2018. p. 233-243. (Eurasian Studies in Business and Economics; 8/1). doi: 10.1007/978-3-319-67913-6_16