Business Model Innovation of Startups Developing Multisided Digital Platforms

Kaisa Still, Marko Seppänen, Heidi Korhonen, Katri Valkokari, Arho Suominen, Miika Kumpulainen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    10 Citations (Scopus)


    Platforms are defined as multisided marketplaces with business models that enable producers and users to create value together by interacting with each other. In recent years, platforms have benefited from the advances of digitalization. Hence, digital platforms continue to triumph, and continue to be attractive for companies, also for startups. In this paper, we first explore the research of platforms compared to digital platforms. We then proceed to analyze digital platforms as business models, in the context of startups looking for business model innovation. Based on interviews conducted at a technology startup event in Finland, we analyzed how 34 startups viewed their business model innovations. Using the 10 sub-constructs from the business model innovation scale by Clauss in 2016, we found out that the idea of business model innovation resonated with startups, as all of them were able to identify the source of their business model innovation. Furthermore, the results indicated the complexity of business model innovation as 79 percent of the respondents explained it with more than one sub-construct. New technology/equipment, new processes and new customers and markets got the most mentions as sources of business model innovation. Overall, the emphasis at startups is on the value creation innovation, with new proposition innovation getting less, and value capture innovation even less emphasis as the source of business model innovation.

    Original languageEnglish
    Title of host publicationProceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017
    Number of pages6
    ISBN (Electronic)9781538630341
    Publication statusPublished - 17 Aug 2017
    Publication typeA4 Article in conference proceedings
    EventIEEE International Conference on Business Informatics -
    Duration: 1 Jan 1900 → …

    Publication series

    ISSN (Electronic)2378-1971


    ConferenceIEEE International Conference on Business Informatics
    Period1/01/00 → …


    • Business model
    • Business model innovation
    • Digital platforms
    • Platform
    • Startups

    Publication forum classification

    • Publication forum level 1

    ASJC Scopus subject areas

    • Strategy and Management
    • Computer Networks and Communications
    • Information Systems and Management
    • Management Science and Operations Research
    • Modelling and Simulation
    • Management Information Systems
    • Organizational Behavior and Human Resource Management


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